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Artwork without the jargon

Send the best logo you have. We'll tell you what it needs.

You do not need to know whether your logo is “vector.” This guide explains why some files scale cleanly and others do not—and what to upload when you are not sure.

Best files

For logos, cut lettering and graphics that need to scale, vector artwork is usually the most useful. Common vector-capable formats include AI, EPS, PDF and SVG. A PDF is not automatically vector—sometimes it simply contains a placed photograph—but it is still worth sending.

Raster images

JPG, PNG, TIFF and WebP are pixel-based. They can work well for photographs and large-format printing when the resolution is sufficient. A tiny website logo cannot become a six-foot wall graphic simply because it is saved as a PDF.

Do not spend an hour hunting for the “perfect” file before contacting us. Upload everything that might be useful and let us evaluate it.

If all you have is a screenshot

Send it. We may be able to identify the logo, recreate simple shapes or tell you where to look for better original artwork. Artwork cleanup or recreation may add design time, but that is better than producing a fuzzy or inaccurate result.

Fonts

If your artwork contains live text, either convert the text to outlines before sending it or include the font information. If you do not know the font, send the best reference you have.

Color

Screen color is not a reliable physical color standard. If matching an existing fleet, sign or brand is important, tell us what we are matching and provide physical references or brand specifications when available.

What to upload

  • Your logo in every version you can find.
  • A photo of the truck, wall, window, sign frame or item receiving the graphic.
  • Existing brand guidelines, if you have them.
  • Photos of existing fleet graphics when matching previous work.
  • A sketch if the idea is easier to draw than explain.

Upload artwork + project photos

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